Thursday, August 9, 2012

Yoopia: What happened?






What happened to Yoopia ?

I came across this article about a "Photography studio that sells what it shoots" in the August 2012 copy of Entrepreneur Philippines. The article cited a mention from Springwise.com dated March 2012. 
- http://www.springwise.com/marketing_advertising/photography-studio-sells-shoots/  

I found the concept very interesting and decided to know more about Yoopia ( see article below from PRWeb - http://www.prweb.com/releases/2012/3/prweb9250106.htm 

I then decided to check out their site - www.yoopia .com but came up with a closed shop in Shopify.

I posted a message in their Facebook ( 42 Likes) and Twitter accounts ( @yoopiaphoto - 8 followers, 3 tweets), and emailed the entrepreneur / owner - Mr. Van Brabant, asking what happened to their site, but have not received any reply as of this posting.

I pray that they have just decided to host their own site and have not encountered any problem that wold have forced them to shut down their operations.

I will post an update once I get more information from Yoopia.

Update: I just got a reply from Mr. Van Brabant before posting this article. He just mentioned that they have closed. I am trying to get more information from him.


Update: Mr. Van Brabant informed Bacon & Potatoes that there were not enough buyers of the products on their site. The companies were willing to have their product shots done for free but they failed to sell the products. Too bad. I think someone should pick up on this and give it another try.


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Yoopia.com Announces Innovative New Way for Brands to get World Class Professional Photographs of their Products at No Cost
While giving consumers the opportunity to purchase those products at big discounts.
Brussels (PRWEB) March 05, 2012
Yoopia. The photography studio that sells what it shoots. For less.
"As professional photographers with marketing experience and eye for making brands sparkle, we know how expensive it can be for brands and manufacturers to get high quality professional photos of their products. As consumers, we love to buy hot new products at huge discounts just like everyone else," says Nils Van Brabant, Yoopia's founder.
That’s why there’s Yoopia, a clever idea that puts world class photos in the hands of the brands for free and offers consumers a chance to save big on the hottest new products on the planet.
Here’s how it works.
1. Brands send their products to Yoopia photography studio. 
2. Yoopia's talented professional photographers take world class photos of them. 
3. Yoopia send the brand/manufacturer their photos for free but instead of sending their products back which costs them money, Yoopia pay them for it and keep it instead. 
4. Yoopia then sell those products on Yoopia.com where their customers can buy them at a big discount. 
5. Brands get exposure to thousands of Yoopia shoppers. 
6. Everybody wins.
Meet the Yoopia team:
Kevin Laloux - Photographer. Specialized in advertising and architecture photography. Diploma of photography from Brussels Saint-Luc fine arts school.
Nils Van Brabant - Entrepreneur. Graduated in marketing, self-taught photographer, passionate about contemporary design, architecture, travel.
To learn more contact:
Nils Van Brabant 
nilsvanbrabant(at)gmail(dot)com
Yoopia - Picture this for less 
http://www.yoopia.com
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