Entrepreneur Opportunity Screening:
Systems Integration Philippines 2012 Trade Fair
What business or venture should I set
up?
This is one of the most common
questions posed to Entrepreneurial Consultants by first time
entrepreneurs. It is also a recurring challenge even among serial
entrepreneurs. How to sift through the vast ocean of opportunities
out there, or more commonly known as - Opportunity Screening.
A professor of mine at the Asian Center for Entrepreneurship likened it to fishing in the ocean. Does one wait by the shore and cast his fishing rod and wait for the fish to bite..... or head out in a fishing boat and cast a net..... or does one head out into the deep, dive into the icy water and catch a big one with a spear gun?
Sometimes, the opportunity just comes knocking on your door. For many entrepreneurs, they find the need to go out there and network with other businessmen. One of my favorite activities is going where the action is - Trade Fairs. In one location, I get to see dozens of business opportunities that can be explored, analyzed and maybe just get ideas from.
Especially if it is like the Systems Integration Philippines 2012 Trade Fair that I visited last Aug. 18.
The SIP Trade Fair ran from Aug. 16-18, 2012 at the SMX Convention Center and it featured Eight different Trade Industries, all in one roof. It was organized by Global Link MP Events International Inc.
- COMM WORLD - IT and Telecoms
- CORPORATE GIFTS EXPO - Gifts & Promotional Products
- DIGITAL ELECTRONICS WORLD - Electronics & Gadgets
- EDUCA EXPO - Educational & Training Technologies
- PALMM - Professional Video and Lighting Equipment
- SIGNS & MEDIA WORLD - Signage & Multimedia
- TOPS - Total Office Products & Services
-CHINA ELECTRONICS & MACHINERY - Chinese companies featuring electronics & machinery
The SMX venue is huge and unless you have a specific product or service in mind to check out, it can be a bit overwhelming. But for a curious entrepreneur like me, I find it fascinating going from one booth to the next, gathering information and contacts.
Although I had a few specific targets in mind (requirements for my siblings' businesses - a corporate giveaway for a BPO consultancy company; and energy and machinery equipment for an agricultural business), I was happy to go from one end of the convention floor to the other and making sure I did not miss a single booth.
As in most Trade Fairs, there is always that one exhibitor who is clever enough to provide a plastic bag (with their company ad / info printed on it, of course) where I could place the dozens of flyers, brochures and CD catalogs of various products and services.
For the next few days, I will be going through these materials, ready to sift through the various ideas and opportunities. Just like fishing, one of these products or services might provide a starting point for a new business or venture and help me catch that elusive big one.
To receive information on Trade Fairs,
visit the website of these events organizers and sign up for their
email notices. For Global Link MP Events International Inc., visit
http://globallinkmp.com




